Advertise on Mangawhai Directory
Mangawhai Directory is where people land when they already know they need to call someone — a builder, a cafe, a plumber, a place to stay. There’s no scroll of sponsored noise above the listings, so a single ad on the page actually gets seen.
Every business gets a free listing whether they advertise or not — name, address and contact buttons. Advertising buys you a banner above the list, or a richer listing. It never buys a better position within the list.
What it costs
All prices exclude GST. Book three or more months together and the monthly rate drops. Our first 10 advertisers get the founding offer shown on each card.
Category Header
- 3+ months
- $55+GST p/m
- Single month
- $65+GST
Founding offer · first 10 advertisers
- 3+ months
- $35+GST p/m
- Single month
- $40+GST
- Banner at the top of one category page
- Any category you like — not just your own
- Highest-intent placement on the site
- One advertiser per category at a time
- Static image plus click-through to web, phone or booking
Desktop 500 × 250 · Mobile 500 × 500
Homepage Tile
- 3+ months
- $145+GST p/m
- Single month
- $165+GST
Founding offer · first 10 advertisers
- 3+ months
- $95+GST p/m
- Single month
- $110+GST
- Wide tile directly below the homepage hero
- Every visitor to the directory passes it
- Brand-builder placement
- One advertiser holds it for the whole month
- Static image plus click-through
Desktop 1152 × 400 · Mobile 500 × 500
What you pay now, and what happens next
We’re new, and the rate card should say so. A placement is worth what it delivers today, not what we hope it’ll deliver — so the price is tied to our traffic and published in advance rather than sprung on you at renewal.
| Step | Homepage tile | Category header | Applies when |
|---|---|---|---|
| Founding | $95 p/m $110 single month | $35 p/m $40 single month | our first 10 advertisers — available now |
| Step 2 | $145 p/m $165 single month | $55 p/m $65 single month | once the first 10 places are taken |
| Step 3 | $220 p/m $255 single month | $85 p/m $100 single month | 3-month average tops 1,200 visits / month |
| Full rate | $300 p/m $345 single month | $120 p/m $140 single month | 3-month average tops 2,500 visits / month |
The per-month price applies when three or more months are booked together. The two traffic steps are measured on a three-month rolling average, not a single month’s total — Mangawhai is seasonal, and one busy January shouldn’t leave you paying a summer price in the middle of winter.
Creative specs
| Placement | Desktop | Mobile | Format |
|---|---|---|---|
| Homepage tile | 1152 × 400 px | 500 × 500 px | JPG / PNG / SVG |
| Category header | 500 × 250 px | 500 × 500 px | JPG / PNG / SVG |
| Premium listing image | 800 × 800 px square | — | JPG / PNG |
- Under 200 KB compressed. SVG is fine for logos and simple graphics.
- Mobile creative is optional but strongly recommended — most of our traffic is mobile, and a purpose-built crop reads far better than a scaled desktop banner.
- Responsive scaling. Listed dimensions are the intrinsic creative size; your ad scales proportionally to the visitor’s viewport. Design for the listed size and keep important text 12 px inside every edge.
- One destination URL per creative — your website, a phone number, or a booking link.
- Premium blurb: 25–30 words. Shorter usually reads better.
- We approve creative before it goes live, and come back to you within a couple of business days if anything needs changing.
Booking, payment and cancellation
How to book. Contact us with the placement you want, the category if you’re taking a category header, and the months you’d like to run. We’ll confirm availability, send an invoice, and put you live on the first day of your booked month. Get in early for peak periods — summer and school holidays go first.
Term. Bookings are for one or more whole calendar months that you nominate — just March, or March through May. Each booked month runs from the first to the last day of that month. No rolling subscriptions and no auto-renewal: when your booked period ends the ad comes down unless you book again. You can book any months starting within the next 12 months, and we cap it there so nobody holds today’s price against a spot years away.
Payment. We invoice for the full booked period on confirmation. Your ad goes live on the first day of the first booked month, provided we’ve cleared payment and approved creative by then.
Included with every booking. One free creative swap per month, a performance report at the end of each booked month, and a plain invoice.
Cancellations and refunds
Measured from your go-live date — the first day of your first booked month.
| When you cancel | Refund |
|---|---|
| More than 14 days before go-live | Full refund |
| 14 days or less before go-live | 50% refund |
| On or after go-live | No refund |
| Premium listing, work not started | Invoice cancelled in full |
| Premium listing, work started | Non-refundable |
Worth knowing up front
- Advertising doesn’t buy ranking. Paid placement never changes the order of listings on a category page.
- Exclusivity is real but time-bound. One advertiser per category and one homepage tile per month, for the months you’ve booked. When your period ends the slot is open to anyone.
- Premium content stays live at no further cost until you change it — see our terms for what happens if we ever change the offering.
- Reporting is aggregate. You get impression and click totals for your placement. We never pass on information about individual visitors, and we don’t run behavioural tracking or retargeting.
- We won’t run animated or auto-playing creative, anything mimicking site navigation or a system alert, third-party tracking pixels, or anything misleading under the Fair Trading Act.
- Your statutory rights stand. Nothing here limits rights that can’t lawfully be excluded under the Consumer Guarantees Act 1993 or the Fair Trading Act 1986.
Full wording is in our terms & conditions.
Mangawhai Directory is owned and operated by Sanderson Howe Limited (NZ company number 8196168), which issues all invoices for advertising and premium listing updates.